ARCHITECTURE. INTERIORS. PRODUCTS.
It’s lyth!
Like a joint that binds and supports movement, we at lyth hope to link and bring the world together with design. Be it architecture, interiors, a product, art or just a simple graphic, the boundaries of design are limited only by the power of imagination. The aspiration at lyth is for the spirit of design to conquer all limitations and soar to its fullest potential.
The magic is in the details. This philosophy is the central focus of our studio, which sets us apart.
We at lyth believe:
- The answer is always simple.
- Every decision is a conscious choice.
- Every design needs to start with a story.
We look forward to lything up your story!
Meet the Founder
Apoorva Shroff
Apoorva is one of India’s most promising architects with over 20 years of work and project experience across USA and Asia. Her work has featured in Architecture Digest, the centrefold of the Mint Lounge, the covers of Elle Décor & numerous global portals. Forbes India has described her work as "One of a Kind". One of her most recent projects, Airavat, a home in the clouds, was nominated as a finalist at the prestigious World Architecture Festival, 2021.
With a Masters in Architecture from the University of California, Los Angeles, her tryst with design started from her artistic enquiries as a child. Her style was further defined during her professional stint in Manhattan, where she worked with NYC’s leading urban design firm Cooper Robertson and Partners.
Apoorva returned to India in 2006 as a partner at reD, and was instrumental in building the then young firm, along with the founder architects to the leading practice that it is. Over the years, she has designed prominent office spaces and homes for marquee clients across India and China, including Softbank, ChrysCapital, General Atlantic, The Jindals etc.
Apoorva frequently mentors at BSSA, Mumbai’s most popular school for Architecture.
Apoorva founded lyth in January 2022.
THE MAGIC IS IN THE DETAILS
PRIOR WORK
STRAIGHT FROM THE HEART
Testimonials
03
“Apoorva was really good, it’s very hard to do something in such a short time, not even a month and she did a great job almost like she had a magic wand.”
Madhuri Dixit
(SuperStar)
01
“Apoorva did a fantastic job with, what I would say, was a difficult brief. We needed an office space that looked thoroughly professional yet had a strong aesthetic, warm, welcoming feel. Apoorva pulled it off with meticulous planning and sharp execution incorporating all our demands. We couldn't have been happier with the end product.”
Sandeep Naik
(Managing Director General Atlantic)
02
“When I first saw some of the offices Apoorva designed, it was love at first sight! She is an incredibly talented designer/ architect and her designs are always unique and visually stunning. She even handles all the details from selecting furniture, accessories, artwork, etc. She’s very easy to work with and genuinely cares for her clients. I only wish I had more offices to give her to design for me.”
Karen Wang
(Director, Head of Real Estate, Workplace & Security (REWS) at SoftBank Investment Advisers)
03
“New lyth of the day”! Congratulations Apoorva, wish you nothing but the best! Cheers to your new journey.”
Mrudul Kundu
(Editor Elle Décor)
03
“Years ago when I spent a day in your home, I chanced upon a model of a house you had created for a school project. I knew then that one day you will be a superb architect. You have proven yourself!”
Dr. Taranath Shetty
(Pediatric Neurologist)
03
“Her buildings remind you of Ludwig Mies Van Der Rohe and her interiors remind you of William Morris. That is saying something unusual at a minimum. But the statement is in large measure true. Apoorva Shroff has emerged as an intriguing talent on the Indian scene. And that is again an important point. Despite all her international cosmopolitanism, Apoorva is very Indian. She is young and it remains to be seen how her style evolves. I am not an astrologer and will not try to predict. But as someone interested in the continuing saga of buildings and interiors in India, I can only wish her well. Go Apoorva!”
Jerry Rao
(The writer has over the years acquired an enduring interest in contemporary India’s aesthetic trajectory.)
